My new YouTube video is live!
I went from 0 to 30K followers on LinkedIn and generated 10M+ impressions along the way, without spending a dollar on ads.
That audience is the main reason we bootstrapped Workflows to seven figures and scaled from 2 founders to 20 people in just 9 months.
In this video, I break down the exact 5-part system I use to grow my LinkedIn account. Here's a preview.
1. Profile optimization
Your profile is your landing page and it decides whether someone follows or clicks away. It includes:
Banner setup (logo, tagline, social proof, offers, CTA button)
Headline formula
About section structure
Feature section
Experience section
2. Audience building
An optimized profile does nothing if nobody sees your posts. Two ways to get your first followers:
Engagement strategy on creators in the niche
Building an ICP connection list to send targeted requests
3. Positioning and pillars
Standing out comes down to how you position yourself and what you post about:
The 3 C's of positioning
How to find your prolific angle
Picking 3-4 content pillars that fit your niche
How to find your style before doubling down on it
4. Content System
The system behind posting 3-4 times a week without burning out:
Design system and templates
Content pipeline in Notion
Post anatomy (hook, visual, formatting)
5. Retargeting
How to turn impressions and followers into pipeline:
Lead magnets and gated content
Website deanonymization
Company page follower exports
Post engagement scraping
Routing everything into Clay and your CRM
The video breaks down every piece with screenshots, examples from my own profile, and the exact tools behind each step.
So what do you do with this?
Knowing the system is one thing. Running it consistently while you're also running a company is where most founders fall off.
If you'd rather have us grow your LinkedIn for you…
Book a meeting here.
We'll walk you through it.