In 3 months, we helped HeyReach add $470K in revenue through signal-based outbound.
We built it as a second channel on top of one of the strongest inbound motions in B2B SaaS.
How it started
HeyReach bootstrapped from $3M to $16M ARR in 16 months, almost all of it inbound.
They wanted outbound as another channel without losing focus on what was already working.
Here's what we built:
1. Deep onboarding
Before writing a single email, we built the foundation of the system:
ICP messaging across two core segments
Account scoring model to prioritize the right accounts
HubSpot attribution with campaign tracking and intent classification
2. Signal-based plays
Every play was built around a specific buying signal:
Website visitor retargeting
Individual and company LinkedIn follower retargeting
Champion tracking
Post engagement retargeting
Each signal qualified in Clay, matched to persona, routed into LinkedIn and email sequences.
3. Full handover
We built everything on HeyReach's own stack from day one.
Every workflow, sequence, and signal play runs inside their tools, with attribution flowing through HubSpot.
Nothing depends on us being in the loop.
The results
$470K in revenue
226 leads
55% LinkedIn acceptance rate
A lot of B2B teams with strong inbound never crack outbound.
They either don't try, or they try volume campaigns and burn out.
But there’s no reason why you shouldn’t run outbound on top of the demand your brand is already generating.
If you want help building the same for your team…
Book a meeting here.
We'll walk you through it.