I just launched my YouTube channel.
During the first 7 months of Workflows.io, Dan and I bootstrapped the company from $0 to $2M ARR. We did it with no outside funding and a 13-person remote team (now 18).
Now I’m sharing every step of how we did it.
What’s the channel about?
A behind-the-scenes look at how we built Workflows and the GTM systems we ship for clients every day.
Four main topics to start:
GTM engineering playbooks: outbound, ABM, AI revOps
Content systems: how we drive demand on LinkedIn
AI tools: the stack behind a 17-person team doing the work of 50+
Behind the scenes: building Workflows in public
Why I’m doing this
If you've been following me or Dan on LinkedIn, you know our content is mostly technical.
So most don't really know my story or how I built a 7-figure business on the back of LinkedIn content.
Video is one of the most powerful content forms out there.
Besides LinkedIn, I'm betting big on YouTube.
So I made a video walking through the full story of how we scaled
from $0 to $2M ARR in the first 7 months... completely bootstrapped.
The $15K domain we bought before having a single client
Why we hired 2 employees on day 1 of the company, before a single contract was signed
The LinkedIn content system that got us 710K impressions in our first month and booked 121 meetings
How $96K MRR turned into $200K MRR in 30 days, and our first Fortune 500 client
The first video is live
I just released my first video where I walked through my whole story.
The exact moves that got us to $1M, then to $2M. And what’s possible when you commit to a goal.
So what do you do with this?
Subscribe to the channel so you don’t miss the next one.
And if you want help applying any of this to your own GTM strategy…
Book a meeting here.
We’ll walk you through it.