Dan just dropped a new YouTube video.
Workflows scaled to a 20-person team in under a year with ZERO funding and 80% of that revenue came from LinkedIn.
He’s generated 4.5M+ impressions in the last year and sits at 46K followers right now..
Content as a lead gen channel has really changed the game for us. So he put together the guide he wishes existed when he started.
Here’s a preview:
1. Profile optimization
Your profile does the selling that your content isn't supposed to do.
It includes:
Banner setup (logo, tagline, social proof, offers)
Headline formula
About section structure
Featured section (with lead magnets)
Experience section
2. Content strategy
What to post about and how to balance it across the funnel:
Positioning statement
3-6 content pillars
Format selection (infographics, GIFs, cheat sheets, understated content)
50/25/25 split across top, mid, and bottom of funnel
3. Content ideation
Where post ideas actually come from:
Starting at the topic, the format, or the template
Copying frameworks from top creators in and outside your niche
Running a content pipeline in Notion so ideas never get lost
4. Design
A lot of posts fail because the visual sits in an ugly middle ground: too much effort to feel authentic, not enough to look premium.
Two paths that work:
Understated: quick screenshots or rough designs that feel real
Overstated: highly polished, better than everyone else on the feed
Dan also walks through his exact Miro-to-Figma process for the polished visuals.
5. Copywriting
The rules behind every high-performing post:
5 rules for writing hooks that get clicks
The 6 things every great hook includes
The modern story arc (why LinkedIn isn't a movie)
6. Content repurposing
How to turn one idea into multiple posts:
Slicing one concept into 3-4 different posts
Formats Dan always comes back to (workflows, comparisons, tool breakdowns)
Squeezing every angle out of a booming topic
7. Lead gen and retargeting
How to capture leads from your content:
Capturing emails through lead magnets and gated content
Scraping engagement, profile views, and website visits
Downloading your follower list for warm outbound
Routing everything into Clay for retargeting
The video walks through every part with examples from Dan's own profile and the exact tools behind each step.
So what do you do with this?
Majority of the creators post, get impressions, and stop there. The real leverage is what happens after: capturing the engagement, retargeting it, and turning it into meetings.
If you'd rather have us build the whole thing for you…
Book a meeting here.
We'll walk you through it.