My new YouTube video is live.
Over the last few years, I’ve run outbound for 200+ B2B companies and tested almost every lead gen tool in the market. Very few made it into our actual stack.
In this video, I break down the ones that did and how we use them at every stage of an outbound motion.
By the end, you’ll have everything you need to launch your own automated outbound campaign.
Here’s a preview of what’s inside.
1. Email infrastructure
The math behind how many domains and mailboxes you actually need to send at volume without landing in spam.
2. List building
How we source companies from LinkedIn, lookalikes, scraped directories, and the broader web using different tools for each.
3. Enrichment
The orchestration layer where company and contact lists come together and get enriched with emails, phone numbers, and account data.
4. Copywriting
How we write personalized emails and LinkedIn DMs at scale using our own frameworks instead of generic templates.
5. Campaign plays
The three categories of outbound plays we run: volume-based, micro campaigns, and signal-based.
6. Sequencing
How we sequence emails, LinkedIn DMs, and cold calls, and why each channel runs through its own tool.
Watch the full breakdown
The video walks through every tool with screenshots, when to use each, and how they connect into one outbound system.
The Tools Behind Our Outbound Engine
So what do you do with this?
Knowing which tool to use is one thing. Putting everything together, connecting them, and running different plays consistently is where most teams get stuck.
If you'd rather have us come in and build it for you…
Book a meeting here.
We'll walk you through it.