Hey there! Welcome to the first edition of Workflows Weekly 👋
Every week, we'll share 4 things we think are genuinely useful:
one workflow you can actually use
one AI tool worth checking out
one resource to learn from
one AI update you probably don't want to miss
Alright, let's get into it.
1. Featured workflow
Most buyers don't move in a straight line anymore.
They jump between content, ads, conversations, and product pages, sometimes all within the same hour.
That means your GTM setup needs to adapt to real behaviour.
It should be flexible enough to support how people actually explore and decide.
That's where the GTM Flywheel comes in. 🎉
The GTM Flywheel Playbook 2025
It's built around:
4 traffic channels
4 lead capture mechanisms
10 nurture methods
6 conversion elements
You don't need to build all of this at once.
Start small, get one part working, then add more as you grow.
We broke the full system into 6 clear stages, with examples and tactics you can copy.
2. Which AI tool you should look into
Sybill listens to your sales calls and handles the busy work for you.
It takes care of:
call summaries
follow ups
CRM notes
buying signals you might otherwise miss
Sybill
It’s especially useful if:
you don’t want reps typing notes during calls
you want cleaner handoffs between SDR, AE, and CSM
you prefer structured notes instead of replaying calls or pasting things into ChatGPT
→ Try Sybill
3. What GTM resource we found useful
Clay's Prompt Engineering Crash Course is a solid watch if you use AI inside your GTM workflows.
It does a great job of showing how to get more reliable outputs from AI, especially when you are prompting at scale inside Clay.
Clay's Prompt Engineering Crash Course
Key focus areas of the lesson:
setting clear content before asking anything
being explicit about the output you want
designing prompts that hold up across large datasets
thinking ahead about where AI fits into future GTM workflows
If you are already using Clay, this will immediately level up how you work with it.
4. AI news of the week
OpenAI has officially opened up the ChatGPT App Ecosystem.
Developers can now build and submit apps that run directly inside ChatGPT. These apps go beyond prompts, bringing in external context and taking actions during a conversation.
Apps live inside ChatGPT and are discoverable through a built-in app directory.
Users can browse apps, search for them, or trigger them during a conversation from the tools menu or by mentioning them by name.
ChatGPT Apps
What makes this shift important:
apps are chat-native, not traditional UIs
discovery happens inside conversation
apps can surface based on context and usage
developers can link out to their own product for transactions
OpenAI is supporting this with an Apps SDK, open-source examples, and a chat-focused UI library. Approved apps will begin rolling out gradually in the new year.
→ Try ChatGPT Apps
Final note
That's a wrap for this week.
But before you go, what’s one GTM workflow you're struggling with right now?
Reply to us, and we'll break it down in our next newsletter.
See you in the next one!