Hey there!
Here’s the thirteenth edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
We've implemented awareness scoring for dozens of companies, and the same issue shows up almost every time.
Companies track signals, but no one knows how to interpret them.
Our Awareness Scoring Playbook to turn those scattered signals into a clear system.
In this playbook, we show how to
define five awareness stages for your account
map criteria that indicate awareness, interest, and evaluation
build your target account list in Clay
aggregate 1st, 2nd, and 3rd party signals in Clay
sync those signals into hubspot as events
update stages automatically through workflows
Once this is running, you can see which accounts are warming up and give sales a clear list of where to focus.
2. Which AI tool you should look into
Managing social media across tools gets messy fast.
Ideas live in docs, drafts sit in another tool, analytics somewhere else, and approvals happen in Slack.
Ordinal puts everything in one place.
You can:
draft and plan posts
preview how posts will look before publishing
run approvals with teammates
trigger Slack alerts when posts go live
automatically like, comment, or repost from other accounts
Ordinal also supports MCP and API access. AI tools can draft posts or pull performance data directly inside the platform.
→ Try Ordinal
3. What GTM resource we found useful
This LinkedIn post by Dan Rosenthal breaks down how to work with Claude Code agent swarms.
Instead of relying on a single agent, the setup runs multiple agents on separate tasks at the same time.
It walks through how to:
brainstorm the problem and outline possible approaches
map tasks and dependencies before building
run agents on independent tasks in parallel
review results using additional agents
store solved problems in a GitHub repository knowledge base
When the system encounters a similar problem later, it can check past fixes first instead of starting from scratch.
Worth a read if you're experimenting with Claude Code or Cursor.
4. AI news of the week
Cargo just released the Cargo CLI.
Tools like Claude Code and Cursor can now interact with your GTM stack directly from the terminal using this CLI.
Two weeks ago they launched their TypeScript SDK. Now they’ve taken it a step further: you can run Cargo entirely from your terminal.
One command gives you access to your GTM infrastructure.
With the CLI you can:
create tools
trigger workflow runs
send messages to agents
query your data models
manage datasets and connectors
run orchestration plays
All commands return JSON, so it’s easy to script and automate.
That’s a wrap for this week.
What part of your GTM motion feels hardest to manage right now?
Hit reply and let us know. We’ll break it down in a future issue.