Hey there!
Here’s the sixteenth edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
Every LinkedIn post your team publishes generates signals:
Likes, comments, profile visits.
Most of the companies don’t have a system to capture any of it.
Here’s how:
TL;DR:
Export LinkedIn connections from every team member into Clay
Track profile visitors via Teamfluence and engagement via Trigify/Jungler
Enrich and qualify accounts in Clay
Score leads into 3 tiers
Route Tier 1 to personalised DMs and Tier 2 and 3 to automated sequences
Once this system is running, every post becomes a lead source.
2. Which AI tool you should look into
Data Orchestration is one of the hottest categories in the GTM-tech space.
Cargo is slowly becoming one of the best players in the game.
It’s a GTM infrastructure layer, similar to how AWS works for engineering.
You can use it to:
build high-fit account lists
keep CRM data clean
research accounts and generate outreach angles with AI
score and prioritise leads based on signals
route leads to the expected rep
→ Try Cargo
3. What GTM resource we found useful
Alec Paul is the man behind Adam Robinson’s success on LinkedIn.
He recently did a one-hour session explaining the way he things about content.
Some of the key takeaways:
Your voice comes from what your audience actually responds to.
Build a folder of posts you liked and go back to them when you're stuck.
The raw, unpolished post almost always wins over the polished one on LinkedIn.
Pick one idea per post and go deep with it.
Treat your best posts as IP and repurpose them instead of starting from scratch.
4. AI news of the week
Apollo.io just acquired Pocus, a revenue intelligence platform focused on signal-based selling.
This adds a new layer to Apollo’s stack.
Pocus lets you:
Pull signals from CRM, product usage, and behaviour
Find accounts showing buying intent
Push recommended actions directly to reps inside Apollo
That’s a wrap for this week.
What part of your content or GTM workflow feels hardest to manage right now?
Hit reply and let us know. We’ll break it down in a future issue.