Hey there!
Here’s the eighteenth edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
Signals are everywhere.. website visits, LinkedIn engagement, review site activity, CRM changes.
The problem is they sit in 5 different tools and reps don’t act on them.
To fix this, we put together the Signal Activation Playbook.
Here's what it covers:
Capture signals from all sources and route them into one place.
Aggregate, clean and enrich everything in Clay.
Qualify accounts using AI and score them into tiers.
Route to reps and activate through ads, sequences, and manual outreach.
This way, every signal gets captured, qualified, and acted on instead of sitting in a tab that nobody checks.
2. Which AI tool you should look into
I've seen so many deals stall because someone forgot to update the CRM after a call.
Notes get lost, follow-ups slip, and pipeline reviews stop being useful.
That's the problem Ergo is built to solve!
It sits between your calls, emails, and CRM and keeps everything updated automatically.
Best part about it:
Drafts personalized follow-up emails after every email, call or message
Scans your pipeline daily to flag stale deals and suggest next steps
Moves deals through stages automatically based on interactions
If your reps spend more time updating CRM than actually selling, this is worth trying.
→ Try Ergo
3. What GTM resource we found useful
Adam Robinson broke down his ENTIRE LinkedIn writing process in one video.
He built 150K followers and used that audience to scale his SaaS past $8M+ ARR.
The video covers everything; topic research, hooks, body structure, and closes.
Here's what he covers:
Finding topics using top creators, Gemini, and Reddit
Writing hooks that get people to click "see more"
Structuring the body: agitate a pain, offer a reframe, give a takeaway
Using Claude to generate close options when you're stuck
If LinkedIn is part of your outbound system, this is 20 minutes well spent
4. AI news of the week
Anthropic just released Claude Opus 4.7.
It's a big upgrade over Opus 4.6, especially for coding.
Teams that were closely supervising Claude on hard engineering tasks can now hand that work off with more confidence.
Here's what changed:
Handles long-running tasks without losing context or giving up midway
Verifies its own outputs before reporting back
Better vision and higher resolution image processing
Produces cleaner slides, docs, and interfaces
Same pricing as Opus 4.6
Available now across Claude, the API, Amazon Bedrock, Google Vertex AI, and Microsoft Foundry.
That’s a wrap for this week.
What part of your content or GTM workflow feels hardest to manage right now?
Hit reply and let us know. We’ll break it down in a future issue.