Hey there!
Here’s the #24 edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
Everyday companies that fit your ICP land on your website, check out your product and pricing, and leave without filling out a form. You have no idea who they are.
That is a LOT of pipeline walking out the door…
Here’s how to turn those anonymous visitors into outbound opportunities by identifying the companies, finding the right decision-makers, and routing the best accounts into personalized outreach 👇
And here’s how it works:
Track website visitors with Warmly to see which companies are on your site and what they viewed.
Send visitor data into Clay with full visit context.
Enrich with company size, industry, role, and verified emails via Findymail.
Score each visitor with Claygent and sort into Tier 1, 2, 3, or Disqualified.
Run outreach by tier; Tier 1 gets cold calls via Nooks and LinkedIn DMs via HeyReach. Tier 2 and 3 get email sequences via Instantly.
2. Which AI tool you should look into
Every time Claygent or another AI tool performs a web search, a SERP API is doing the actual searching in the background.
Serper.dev is a fast, cheaper version of that which returns clean JSON from Google Search in 1-2 seconds
You can scrape the ENTIRE Google ecosystem: Search, Maps, Images, News, Shopping, and Patents.
What you get:
Webpage scraping that returns text or markdown
Cheaper than other tools like SerpAPI and BrightData
Plugs into Clay, n8n, Claude, and most automation tools
Pay-as-you-go pricing with no monthly subscription
→ Try serper.dev
3. What GTM resource we found useful
LinkedIn content is the best inbound channel for B2B.
Yet, only 1% of people on LinkedIn are actively posting.
The Complete LinkedIn Growth Guide breaks down how to build your LinkedIn personal brand from scratch.
What it covers:
How LinkedIn distribution actually works and why follower count matters less than you think
A content strategy framework built around 3 funnel stages: TOFU, MOFU, BOFU
The formats that get read vs the ones that get scrolled past
A content pipeline so ideas don't get lost between brain and post
Profile optimization, post anatomy, and the full tech stack we use
It also links to two free templates: a Notion Content Dashboard and a 90-day Content Calendar with 36 post ideas.
4. AI news of the week
Anthropic just released Claude Opus 4.8, the latest version of their top-tier model.
It is available at the same price as Opus 4.7.
With Opus 4.8, you can:
Get more honest output, with 4x fewer cases of Claude claiming a job is done when it isn't
Control how much effort Claude puts into a task using a new slider in the Claude app and Cowork
Run hundreds of sub-agents in parallel inside a single Claude Code session via Dynamic Workflows
Switch in without changing your pricing, since input and output token costs stay the same
That’s a wrap for this week.
What part of your GTM workflow feels hardest to manage right now?
Hit reply and let us know. We’ll break it down in a future issue