Hey there!
Here’s the #26 edition of Workflows Weekly, with a few workflows, tools, and ideas to scale your go-to-market systems.
Let's get into it.
1. Featured workflow
HubSpot is great until you want to do something its built-in workflows cannot…
A lot of users hit this wall and either give up or switch to another tool.
There’s a third option that nobody talks about: you can write custom code directly inside a HubSpot workflow.
Here’s how it works:
Create a private app in HubSpot to get an API token. This lets the code read and write to your HubSpot data.
Add only the permissions the code actually needs, like contacts, companies, or deals. Don't give it full access.
Add a Custom Code action to any workflow and define which fields the code will read and which fields it will return.
Write the code in HubSpot's editor using JavaScript/Python.
Test it against a record before turning the workflow on. Make sure the output is what you expect.
2. Which AI tool you should look into
A vector database stores information in a way AI can search through.
A lot of RAG systems, AI agents, and semantic search tools have one running in the background.
Pinecone is the most popular one. It stores the data, runs the search, and connects to almost every AI tool out there.
Pinecone lets you:
Search through millions of documents by meaning.
Build chatbots that answer questions using your own file, policies, or documents
Add memory to AI agents so they remember past conversations and decisions
Filter results by customer, region, or any other tag you want
Connect to Claude, ChatGPT, LangChain, and most AI tools without setup
→ Try Pinecone
3. What GTM resource we found useful
Dan just shared his 12 favourite GTM plays for 2026 on LinkedIn.
Most of them only need a CRM, Clay, Claude Code, and 1-2 extra tools.
Some of the GTM plays include:
Website Visitor De-anonymization
LinkedIn Engagement Play
Automated Outbound
Customer Alumni Play
Awareness Scoring
4. AI news of the week
Anthropic released Claude Fable 5 this week.
It’s a new model that sits above Opus 4.8 in their lineup.
It’s designed for long, multi-day tasks that older models couldn’t finish in one go.
Fable 5 lets you:
Hand off multi-day tasks to AI and review the finished work later
Run large coding projects like migrations or full app builds with less supervision
Do deep research and analysis with the AI checking its own work as it goes
Read complex documents like financial reports, contracts, and analytics charts inside PDFs
That’s a wrap for this week.
What part of your GTM feels hardest to manage right now?
Hit reply and let us know. We’ll break it down in a future newsletter.