Hey there!
The year just started, which makes this a good time to rethink the tools and workflows you want to rely on in 2026.
Let's get into it.
1. Featured workflow
Account-based Marketing (ABM) is back.
But without a clear ICP and a clean target account list, teams end up running expensive programs on the wrong accounts.
Going into 2026, the teams that win with ABM will be far more deliberate.
Focused on fit.
Guided by awareness and intent.
This is what we think of as modern ABM.
2026 ABM Playbook
At a high level, it's built on a few core pieces:
a backtested ICP based on past wins and losses
a qualified and deduplicated TAM
account tiering to focus effort where it matters
awareness stages to track buying readiness
You don’t need to build everything at once.
Start with a strong ICP and Tier 1 accounts, then layer in signals, personas, and plays as awareness increases.
We broke the full ABM system down step by step, from ICP and TAM to activation and measurement.
2. Which AI tool you should look into
HeyReach helps you scale LinkedIn outreach across multiple accounts.
It's built for teams that want to scale outbound using LinkedIn DMs.
It lets you:
automate outreach through multiple LinkedIn accounts
combine LinkedIn outreach with email campaigns (Instantly integration)
manage all replies in one inbox
get reporting and insights on what messaging is working
HeyReach
It's especially useful if:
your ICP is on LinkedIn
you want to scale without manual effort
If LinkedIn is a part of your growth motion, HeyReach removes a lot of the operational pain.
→ Try HeyReach
3. What GTM resource we found useful
This Top-Performing Cold Email Copy resource breaks down what really works when emailing SaaS founders.
It’s based on patterns pulled from 12 million emails.
Good cold emails follow a repeatable structure
Top-Performing Cold Email Copy
This resource breaks that structure down clearly:
simple subject lines that get opened
openers that point to a real problem
short, clear value propositions
one direct, low-friction CTA
It also shows real examples of emails that performed well, so you’re not guessing what “good” looks like.
If cold email is part of your outbound motion in 2026, this is a solid reference to sanity-check your copy before hitting send.
4. AI news of the week
Google recently released Gemini 3 Flash, a faster version of its latest Gemini models.
The big idea behind Gemini 3 Flash is simple: make strong reasoning models feel fast and affordable enough to use everywhere, not just for heavy research tasks.
Compared to earlier Gemini versions, Flash is:
much quicker to respond
cheaper to run
better suited for everyday workflows
Gemini 3 Flash
Instead of choosing between "fast but dumb" and "smart but slow," newer models are starting to close that gap.
Which makes AI much easier to use in day-to-day work, not just in edge cases.
That’s it for this week.
As you start setting things up for 2026, what’s one tool or workflow you’re planning to change this year?
Hit reply and tell us. We’ll use it to shape future issues.