Hey there,
Here’s the #38 edition of Workflows Weekly, with a few workflows, tools, and ideas to scale your go-to-market systems.
Let's get into it.
1. Featured workflow
We built a content + outbound flywheel for Freckle.io that generated 1M+ LinkedIn impressions and 640+ ICP sign-ups in just 6 MONTHS.
The idea behind it: content builds trust with people who don’t know you, and outbound reaches people who haven’t found you yet.
Here’s how the flywheel works:
Build a LinkedIn content engine with tactical posts and build-in-public series.
Run automated outbound in parallel: signal-based and volume campaigns to your ICP.
Content → Outbound: engagement gets captured, an Instantly sequence triggers, sales call booked.
Outbound → Content: sign-ups auto-push to a HeyReach nurture sequence, content builds trust.
Track both motions in one CRM so they feed the same pipeline.
2. Which AI tool you should look into
Traditional B2B databases filter by industry tags and headcount, which misses most of the companies you actually want to find out.
DiscoLike crawls 80M+ business websites and lets you describe your ICP in plain English to find matches.
DiscoLike lets you:
Search millions of websites by describing your ICP in plain English.
Find lookalikes to your best customers based on their website content.
Require specific phrases to appear on target homepages (like "series A" or "hiring engineers").
Filter by tech stack, company hierarchy, and subsidiary relationships.
Query data through the API, MCP server, CLI, or two-way sync with HubSpot and Salesforce.
3. What GTM resource we found useful
Dan just dropped a new YouTube video on the best B2B lead gen strategy for 2026.
It walks through the GTM flywheel we use for our clients, with the tools we use at every stage.
The video covers:
The 7 stages of the modern GTM funnel
How content, outbound, and ads compound instead of running in silos
The tool stack at each stage
The tiering framework for routing accounts by fit
How retention feeds back into the top of the funnel
4. AI news of the week
Anthropic just launched Claude Fable 5.1 and Mythos 5.1, its most advanced models for coding and knowledge work.
Fable 5.1 costs around 25% less than Fable 5 for typical workloads, and up to 45% less for agentic work.
A few things to know:
Cache reads dropped 75% to $0.25 per million tokens, which drives most of the cost reduction
Fable 5.1 beats Fable 5 on every benchmark, and matches its scores at lower effort levels
Enterprise Frontier Safeguards give customers full data privacy while keeping adversarial protection strong
Mythos 5.1 is available to vetted cyber defenders and life sciences researchers through trusted access programs