Hey there,
Here’s the #43 edition of Workflows Weekly, with a few workflows, tools, and ideas to scale your go-to-market systems.
Let's get into it.
1. Featured workflow
Signals are one of the most important elements in an ABM motion.
The problem is signals live across dozens of tools, so capturing them in one place is where things break down.
The fix is a system that pulls 1st, 2nd, and 3rd party signals into one place, scores every account by awareness stage, and routes them into the right activation channel.
Here’s how it works:
Capture 1st-party signals from your tools: CRM, product usage, meeting forms, and website visitors.
Capture 2nd-party signals from partners and reviews: Crossbeam, G2, and champion tracking.
Capture 3rd-party signals from public data: technographics, job openings, and funding announcements.
Pipe every signal into Clay and enrich the account behind it.
Score each account by awareness stage.
Route by signal type: automated sequences, Slack alerts, or CRM sync.
2. Which AI tool you should look into
Out of all people who land on your website, only a handful end up booking a meeting.
The rest leave without a trace, even though plenty of them are a fit.
RB2B identifies ~80% of the people visiting your site.
RB2B lets you:
Identify visitors by name, title, LinkedIn, and verified email
Track company-level visits globally (covers 70-80% of your total traffic)
Filter visitors by headcount, seniority, geography, and pages visited
Send real-time Slack or Teams alerts the moment a visitor matches your ICP
Sync visitors to HubSpot, Salesforce, or any CRM through native integrations
→ Try RB2B
3. What GTM resource we found useful
I just dropped a new YouTube video on how to build a $100K/month outbound system from scratch.
I’m breaking down the full automated outbound setup we use for clients, from ICP definition to copywriting to signal activation.
The video covers:
How to define your ICP with firmographics, technographics, and custom research points
Email infrastructure setup (domains, mailboxes, and the math behind 100K+ emails per quarter)
The three campaign types: volume, micro, and signal-based
Lead sourcing from databases, scraping, and signal tools
Qualifying broad pools with AI through Clay or Claude Code
The 4 copywriting elements that make outbound work (positioning, offer, personalization, A/B testing)
The reporting layer that connects it all to the CRM
4. AI news of the week
Clay just rolled out 10 new features that change how GTM teams build and run workflows in 2026.
A few of the biggest changes:
You can now connect Clay to Claude Code or Codex to build workflows from your terminal
Audiences stores every company, contact, and enrichment you’ve ever sourced, so nothing gets rebuilt from scratch
Clay’s own database now covers stakeholder mapping with higher accuracy than legacy data providers
Ads sync pushes audiences straight to LinkedIn, Meta, and Google with up to 95% match rates
Account hierarchies map parent companies and subsidiaries across 200K+ companies
Workflows is a new visual if/then builder (though we recommend running them from the CLI)