Hey there!
Here’s the eighth edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
LinkedIn can play a big role in your GTM motion when it's treated like a system.
A lot of people jump straight into posting and then wonder why nothing converts.
Our LinkedIn Social Selling Playbook is designed to fix this problem.
Social Selling Playbook 2026
It breaks down how to:
build an ICP-aligned audience
warm accounts through profile visits, comments and light DMs
publish content using categorisation: TOFU, MOFU, BOFU
track and convert signals like reactions, comments and saves into leads.
If you drop the ball at any step, content is not going to work for you.
2. Which AI tool you should look into
Freckle sits on top of your CRM and handles account and lead research automatically.
Instead of manually checking websites or their pricing pages, Freckle's AI agents do that work for you and enrich every record as it comes in.
Freckle
It helps you:
enrich leads with data pulled from 40+ data providers
research accounts at scale, like hiring activity and pricing tiers
keep your CRM clean and updated
→ Try Freckle
3. What GTM resource we found useful
ABM is used to build awareness and relationships with dream accounts.
These 7 Clay Plays for ABM by Maja Voje breaks down practical plays you can run using Clay.
7 Clay Plays for ABM
It covers how to:
generate your own first-party signals
tier accounts by awareness
coordinate LinkedIn, content, events, and outreach by stage
4. AI news of the week
Anthropic just expanded Claude with native workplace apps.
It can now interact directly with tools like Slack, Canva, Figma, Asana and Clay from inside the chat window.
Claude Apps
Instead of jumping between apps, you can ask Claude to:
pull insights from files and documents
update timelines or plans inside project management tools
research accounts and prep GTM-related work in one place
Claude is rapidly evolving from a conversational chatbot into an agentic AI system.
→ Try Claude Apps
That’s a wrap for this week.
If something here made you pause or rethink how you work, just reply and let us know.
See you next week.