Hey there!
Here’s the ninth edition of Workflows Weekly, with a few workflows, tools, and ideas you want to rely on
Let's get into it.
1. Featured workflow
LinkedIn content is powerful, but only if it feeds your GTM engine.
A lot of teams post consistently but they don’t generate any leads.
Our LinkedIn GTM Operating System is designed to fix that.
It breaks down how to:
define a TOFU, MOFU, BOFU content strategy
publish from founder and employee profiles
capture engagement, profile views, and website visits as signals
centralise and enrich data inside Clay
execute outbound by tier across LinkedIn and Email
sync everything back to HubSpot and monitor activity
The goal is to turn LinkedIn from a content channel into an acquisition system.
2. Which AI tool you should look into
Ocean.io is a lookalike search engine built for GTM teams.
Instead of guessing who to target, you upload your best customers and Ocean finds companies and people similar to them.
It helps you:
run company lookalike searches based on your best-fit accounts
find people lookalikes to replicate winning personas
export data via platform or API into your existing workflow
Built on 330M+ data points, it’s useful when you already know who your best customers are and want more of them.
→ Try Ocean.io
3. What GTM resource we found useful
This LinkedIn Notion Dashboard turns your LinkedIn into an actual content engine.
It gives you a structured system to:
define your ICP, pillars and point of view
plan content across TOFU, MOFU and BOFU
manage posts in a calendar and kanban view
create posts with a built-in LinkedIn previewer
organize ideas using a 90-day content plan
If you’re planning on being more active on LinkedIn, this Notion template should be your content management dashboard.
4. AI news of the week
OpenAI just introduced GPT-5.3-Codex-Spark.
It’s their first model designed specifically for real-time coding.
Instead of waiting on long code generations, you can now:
see changes almost instantly
interrupt and redirect mid-response
collaborate with the model like a live coding partner
It's built for speed so responses feel immediate and the back-and-forth feels natural and not delayed.
That’s a wrap for this week.
What part of your GTM setup feels messiest right now signals, outbound, content, or something else?
Hit reply and let us know. We’ll break it down in a future issue.